![]() Runtastic was founded in 2009 and has around 70 million registered users and is available in 18 languages. “Digital technologies are providing new capabilities and insights to help athletes of all levels take control of their sporting destiny – whether improving their performance, sharing their experiences, or creating their own great social moments of sport,” said Adidas CEO Herbert Hainer in a statement. ![]() Now the German company’s new buy has 20 apps covering variety of endurance, health and fitness activities in 18 languages. This year, it bought diet and exercise app MyFitnessPal for 437 million euros and social fitness network Endomondo for 78 million euros.īut it took until as late as last year for Adidas to launch its own miCoach fitness device. ![]() Baltimore-based Under Armour overtook Adidas last year as the second-biggest sportswear maker in the US. Nike isn't the only one outrunning Adidas. Simply download the adidas Running app and login with your current login details to keep your PRO features and all your history. The US firm teamed up with tech giant Apple on the Nike+ running programs for the iPod and iPhone and launched the FuelBand calorie tracker in 2012. adidas baut bei Runtastic 70 Mitarbeiter ab. Runtastic originally focused on popular sports including running and biking through the use of multiple apps. Rival Nike, which has been taking market share away from Adidas, has proven to be more in touch with industry trends. Adidas purchased the Runtastic for a cool 240 million in 2015 and completed the rebranding process to update all Runtastic channels to Adidas Runtastic by 2019. The acquisition is in keeping with an industry-wide trend of increased investment into digital fitness tracking - where Adidas has been falling behind. The announcement came a day before Adidas is expected to announce quarterly figures. The transaction values Runtastic at an enterprise value of 220 million. German sportsgear manufacturer Adidas announced Wednesday it had bought the Runtastic fitness app from German media conglomerate Axel Springer for 220 million euros ($239 million). adidas Group acquires Runtastic Herzogenaurach, Germany / Linz, Austria AugThe adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH.
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